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Virginia's Anti-Litter Campaign
Litter. It Just Isn't Natural. 

Litter Campaign

Access the Campaign's TV Spot by Clicking on the Logo provided above. (In order to view this file, users will need the Real Media Player - click on the icon below to download.)

Virginia's Litter. It Just Isn't Natural. Campaign Poster

Litter Campaign Poster

Virginia State-Wide Litter Awareness Campaign Status

The Department of Environmental Quality and the Litter Control and Recycling Fund Advisory Board helped develop and produce materials to support efforts for a statewide litter-awareness campaign. The goal of the campaign, "Litter...It Just Isn't Natural," is to raise awareness about littering and its harmful impacts on innocent, living things. Ultimately, the hope is a litter-free Virginia.

Virginia's Anti-Litter Campaign

In 2001-2002, the Department of Environmental Quality (DEQ) and the Virginia Litter Control and Recycling Fund Advisory Board funded the development of a unified, statewide campaign to raise awareness about the importance of litter prevention in the Commonwealth.

The campaign is designed to provide litter prevention programs across the state with a unified theme and the design for campaign materials which they can produce and customize for their local litter prevention program activities.

As part of developing the campaign theme, qualitative audience research was conducted in the Fall of 2001. The research consisted of a series of one-on-one interviews with young adult men (age 18 - 35), representing urban and rural Virginia residents. This audience was determined by litter prevention experts in Virginia to be the most likely to litter. The research shows that the most compelling anti-litter messages pertain to the injury or harm that litter causes to innocent life -- especially wildlife, children and the environment.


With that in mind, the campaign theme is:

Litter. It Just Isn't Natural.

Communications materials designed and produced for the campaign demonstrate the impact of litter on wildlife to convey the importance of litter prevention for all Virginians.

For access to campaign materials and for additional information, contact your Local Litter Prevention Program Coordinator.

Litter Campaign


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